The “smart fitting room” concept


The Matsuya Department Store Now Offers a Virtual Fitting Service


At a music store in Singapore, they used RFID to connect music and fashion. Each article of clothing was affixed with an RFID label. When the customer took the piece of clothing to the dressing room, speakers began playing music that matched the clothing’s style. Also, a text message was sent to the customer’s phone with an offer for a free download of the song.
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