This High-Tech Champagne Can Trigger Audio & Visual Effects





London creative agency Work Club developed the RFID enhanced SmartCap for Strongbow Gold Cider. The SmartCap is an interactive bottle cap that initiates an event whenever a new bottle of Strongbow Gold Cider is cracked open in the bar. RFID readers are installed throughout the bar, so when a the limited edition bottles are opened, the RFID chip on the inside of the cap triggers an event. The events range from Foursquare check-ins to confetti cannons.